Kenya Tourism Business Booms Despite Travel Alerts
More than one million tourists visited Kenya this year despite numerous travel advisories, figures released by the Kenya Tourism Board (KTB) show. The industry weathered Al-Shabaab attacks and economic uncertainty to record an impressive 1,039,852 visitors by the end of October this year.This is a 16 per cent increase from the same period last year when 896,228 visitors arrived. The industry's earnings were Sh81.9 billion compared to Sh56.7 billion last year. "This is a 44 per cent increase compared to the same period last year," KTB chairman Kitili Mbathi said in a press statement.He attributed the good performance to the diversification of tourism products from the traditional beach and wildlife tourism to sports, culture, conference and eco-tourism. Increased flights from source markets also played a role.The number of airlines flying to Mombasa International Airport, for instance, has grown to 35, compared to 29 last year. Europe remained the main regional source market in the quarter with a 47 per cent share.
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